The following article originally appeared on July 19, 2019 via Silicon Prairie News.

Tractor Zoom raised 1.5 million in the beginning of July in a round led by investors Inova Memphis and Ag Startup Engine, according to SEC filings this month.

Kyle McMahon, Tractor Zoom founder and CEO, said the company plans to expand its product line and market reach, and will be used to hire key personnel to execute expansion efforts. He added that the company is planning to enter other market verticals, such as the construction industry, with the development of additional data-driven solutions.

The company has had a marked increased in the number of subscribers, up to 97,000 from 15,000 a year ago. The company also saw an increase in auctioneers using the platform over the past year, from 70 to 266.

“We are ‘Farmers First’ as we continue to grow and expand our geography and product line. We serve the needs of farmers who need ag equipment, but we know they oftentimes also need construction equipment as well, such as back hoes, excavators, skid loaders, and tractor trailers, for example, to maintain their farms and production,” said McMahon. “That is why we’re focused on entering these other market verticals – we’re looking at how we can add value to these farmers and continue to help them make optimal financial decisions around the purchase of their equipment.”

Tractor Zoom employs a team of eight full time, and the company is seeking to hire development, sales, and marketing talent.

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