The following article was originally posted on August 7, 2019 via the Ames Economic Development Commission.

The Ames Seed Capital, LLC has invested $100,000 into local Ames business, VetMeasure, Inc.

“VetMeasure is honored that Ames Seed Capital joined as an investment partner representing the Ames community. This timely investment helps support VetMeasure’s preparation for the commercialization phase,” said Kevin Maher, CEO of VetMeasure.

VetMeasure created an animal heart monitoring device whose design allows the monitoring of a pet’s health remotely and in real-time. VetMeasure wants to ensure owners and veterinarians understand the animals they care for and work with.

“As our team continues to identify and meet with additional investor prospects to fulfill our Series A investment round, we appreciate interest expressed by accredited investors in our exciting new business, to advance VetMeasure forward with our first product to be launched into the veterinary profession,” said Maher.

VetMeasure’s MeasureON! Harness measures key health metrics and sends the data to a mobile and web application for veterinarians to view. When the dog’s metrics reaches critical levels automated alerts are sent to veterinarians and clinics.

“VetMeasure is working to obtain $1 million in seed capital and have currently raised about half of their targeted amount. The company has continued to address engineering issues and begun the manufacture and assembly of approximately 250 units. Pilot program testing continues with good success,” said Mike Roof with Ames Seed Capital, LLC Board of Directors. “The company is in the critical phase of moving toward more sales and marketing focused efforts. Supporting Kevin/VetMeasure in achieving the funding goals will allow them to focus on business model implementation and best chances for commercial success.”

VetMeasure plans to spread their technology to dairy and beef. Their technology will alert animal caretakers to issues before they would usually be detected.

“By investing in VetMeasure, Ames Seed Capital continues to build on our 30-year tradition of supporting local entrepreneurs with sound business opportunities who intend to create jobs in the Ames and Story County market. We are proud to support Kevin, a serial entrepreneur in the Ames area, and VetMeasure, a company with a promising future,” said John Hall, Director of Business Development at Ames Economic Development Commission.

Ames Seed Capital, LLC is a for-profit investment group that is affiliated with the Ames Economic Development Commission.

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