Director, GTM Platform Engineering

Workiva is seeking a technically-driven and inspirational Director of GTM Platform Engineering to lead the development, architecture, and strategic direction of our Go-to-Market (GTM) systems. This engineering leadership role oversees a team of software developers, admins, QA, and DevOps professionals responsible for building and integrating scalable, secure, and modern solutions that power our sales, marketing, and partner operations.

This is a critical leadership role for someone who thrives at the intersection of technical vision, people leadership, and long-term platform thinking. You will be expected to provide strong day-to-day guidance, foster a culture of execution and accountability, and elevate the GTM Systems function to be a trusted, strategic partner across the business.

What You’ll Do

Organizational Leadership: Serve as a key leader in the GTM Systems organization, establishing clarity, direction, and measurable outcomes for your team. Inspire and grow technical talent while setting high standards for ownership and delivery
Architect and Scale: Define technical architecture and system design patterns across our GTM stack, prioritizing scalability, maintainability, and flexibility. Make thoughtful architectural decisions that balance long-term scalability, cost, and maintainability
Platform Engineering Leadership: Lead a team of developers, admins, QA, and DevOps to deliver reliable solutions across Salesforce, CPQ, partner tools, and marketing automation platforms. Ensure strong engineering practices, including code review, CI/CD, and test automation
Team Development: Hire, mentor, and grow engineering talent across roles and levels. Provide clear expectations, regular coaching, and career development opportunities to build a strong bench of future leaders
API and Integration Strategy: Own integration design using best practices for APIs, event-driven architecture, and middleware tools like Workato. Ensure reusable, scalable connectors and efficient system orchestration
AI and Automation Thinking: Stay current on AI applications across the GTM tech stack, including predictive analytics, enrichment, scoring, and automation. Introduce intelligent solutions when they improve speed or quality
DevOps Ownership: Ensure CI/CD pipelines and deployment processes are robust and efficient. Guide infrastructure and automation standards in partnership with your DevOps Engineer and QA team
Cross-Functional Partnership: Collaborate closely with business-facing Product Owners (BSAs), SalesOps, MarketingOps, and partner teams to translate business needs into scalable technical solutions
Innovation and Technical Strategy: Identify emerging technologies and define long-term platform direction. Influence broader GTM systems strategy and help shape the future roadmap

What You’ll Bring

Minimum Qualifications

10+ years of experience in enterprise or SaaS engineering roles, including 5+ in a technical leadership capacity
Proven experience leading high-performing, cross-functional technical teams, with a track record of building culture, trust, and accountability
Strong background in GTM applications—especially Salesforce, CPQ, and marketing automation (Marketo preferred)
Demonstrated experience in technical architecture, systems design, and integration planning
Deep understanding of REST APIs, data modeling, system interconnectivity, and security best practices
Bachelor’s in Computer Science, Information Systems, or related field

Preferred Qualifications

Experience with middleware platforms (e.g., Workato, Mulesoft)
Familiarity with AI/ML use cases in a GTM context (lead scoring, enrichment, chat, etc.)
Experience in Agile development and modern DevOps tooling (GitHub, CI/CD, automated testing)
Strong communication skills and ability to influence across technical and non-technical audiences
Master’s Degree in related field
Salesforce certifications or relevant technical credentials are a plus

Travel Requirements & Working Conditions

Up to 25% travel
Reliable internet access for any period of time working remotely, not in a Workiva office