US Market Digital Campaign Analytics Manager, Associate Director

US Market Digital Campaign Analytics Manager, Associate Director


Primary Responsibilities

  • Work closely with Digital Engagement Teams (DET) to provide them with deep analytical insights and actionable recommendations to impact next digital iteration (in-flight) decisions based on data and learning.
  • Accountable for one of our Company’s Business Units: Vaccines, Chronic Care or Hospital Specialty
  • Proactively align measurement metrics and analytics to campaign objectives during in-flight and post-campaign.
  • Define, build, analyze, monitor, and share key results and KPIs that inform marketing and customer strategy in a timely manner
  • Communicate data gaps and quality to Digital Marketing Data Scientists to improve performance to maximize results
  • Take measurement plan to web analytics team to create tagging and reporting that will support the campaign
  • Support the DET teams by develop testing plans and capabilities using digital A/B testing at the campaign level and provide insights quickly.  Also, provide support with customer research and competitive analysis.
  • Be comfortable presenting to key partners in DET and share key learnings
  • Able to translate measurement plan in a concise and clear way so the analytics team comprehends what to deliver
  • Manage goal setting at architect level on a monthly and quarterly basis
  • Work with reporting team to support architect self-service needs

Qualifications

  • Digital Marketing Test Design is critical
  • Good understanding of web, media and content tagging and the impact of tagging can have on data quality
  • Strong communication and presentational skills
  • Ability to manage multiple clients with various analytic needs
  • Experience with segmenting and personalization of marketing campaigns
  • Proficient in manipulating and analyzing complex data set for both planned and ad hoc analysis
  • Strong appreciation of digital metrics especially in digital media channels
  • Must be comfortable working in ambiguous environment
  • Experience working in agile
  • Experience in visualization tools to help drive data adoption and knowledge across the organization
  • Positive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment
  • Always curious and asking questions that would improve customer experience and engagement

Experience & Education Requirements:

  • Data-driven mindset with 5 plus years of work experience doing quantitative analysis at the digital campaign and customer level
  • Bachelor’s degree in Business, Marketing, Statistics or Finance is required, MBA Preferred

Apply through the link below;

https://jobs.merck.com/us/en/c/research-development-jobs?s=1

Skills

Posted on

April 28, 2021