Senior User Experience Designer – Digital Marketing

Senior User Experience Designer – Digital Marketing

Job Summary

As a Senior User Experience Designer – Digital Marketing you have a passionate interest and exceptional capabilities in the envisioning, discovery, design and development of engaging user experiences. You thrive in a work environment that requires excellent problem solving skills and directional autonomy, coupled with exceptional team collaboration, facilitation, and communication skills. You individually focus on applying both creative and analytical approaches to any UX challenge, leveraging both your team’s input and most importantly that of the user. You must be comfortable working in a fast-paced and innovative development environment embedded in a digital marketing team. An extensive understanding of contemporary user-centered design patterns and methodologies is a must.


User Discovery: Understands and empathizes with user needs and underlying requirements, drawing constraints to be designed for.

  •  Collaborates with the team to identify, define, and drive a website and digital marketing vision

  •  Responsible for investigating known and discovering unknown UX user challenges

  • Engages with users, subject-matter experts, and stakeholders to gather actionable feedback and reveal underlying problems.

  • Works closely with cross-functional marketing teams, including product marketing, visual designers, developers, copywriters, and demand generation to fully understand and resolve issues, concerns, and problems that result in delivering high quality digital experiences

  • Creates/employs user personas and utilizes those personas and behavior modeling to produce viable design ideas

  • Understands the implications of work being done for addressing the needs and concerns of the larger customer base of Workiva and evolving business markets

Solution Design: Rapidly designs, iterates, and validates website user experience solutions to meet user needs and constraints.

  • Responsible for designing for both known and unknown UX solutions

  • Understands ecosystem patterns, but knows when to replicate or innovate

  • Collaborates with marketing team members and stakeholders to explore new approaches that will provide optimal solutions

  • Facilitates discussions to ideas from the abstract concept to an actionable design.

  • Designs solutions that can be leveraged on the web and across digital platforms that meet a broad range of customer needs and requirements

  • Demonstrates ideas to stakeholders through the use of tools such as concept models, sketches, wireframes and prototypes

  • Work cross-functionally with marketing teams to drive projects forward by planning, managing, and communicating priorities, progress, and milestones

Build, Measure, Learn: Creates prototypes to determine the success of a solution; while continuing to iterate and improve the solution after launch.

  • Identifies and articulates what a success for the solution will look like

  • Collaborates with marketing team members and stakeholders to lead UX strategy, information architecture, and user flows to improve online user experience, support business initiatives and branding objectives throughout the buyer journey

  • Deciphers feedback for rapid data-informed iteration of the solution

  • Works with development team to deliver the resulting solution meeting user needs

  • Tracks, follows-up and iterates on the delivered solution on a timely basis.

Mentoring & Advocacy: Serves as unofficial coach and mentor to visual designers and other members of the Marketing team while advocating for consistent and effective UX.

  • Gives critical feedback on designs of team members and offers advice on best practices of user experience design

  • Looks for opportunities to level up individual designers and the entire team

  • Drives implementation of consistent user experience design across marketing

What You’ll Need


  • B.A./B.S. in design, software engineering, psychology or equivalent experience preferred

  • Master’s degree or beyond in human computer interaction, interaction design, user experience design or similar degree preferred


  • Ability to craft a user experience vision and communicate it to peers and stakeholders

  • Excellent conceptualization and visual communication skills

  • Ability to prototype what is designed in the right fidelity

  • Can clearly articulate and defend design decisions

  • Ability to think on feet and persuade others

  • Excellent attention to detail

  • Ability to accept feedback and incorporate that feedback into design solutions

  • Strong critical feedback skills that help level up peer design work

  • Collaborative approach that brings good resolution to tough design questions

  • Excellent analytic skills

  • Ability to quickly understand and empathize with users

  • Excellent written and verbal communication skills


  • 6-10 years of experience in user experience design, interaction design or related field in a software development environment

  • Demonstrated strong proficiency in user experience design to include lean user experience design, discovering innovative solutions, rapid prototyping and leadership

  • Previous experience in web development, graphic design or software engineering

  • Portfolio demonstrating strong design aptitude is highly recommended

Travel Requirement

  • Up to 10%

Working Conditions & Physical Requirements

  • Depending on assigned work location, walking outdoors between company campus facilities in a variety of weather conditions may be necessary to perform responsibilities of this position

  • Less than 10% travel to meet with customers or key stakeholders

  • Reliable internet access for any period of time working remotely, not in a Workiva office.

How You’ll Be Rewarded

  • Base Pay Range in Colorado: 92,000 – 125,000
  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire

The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.

Where You’ll Work

Our values drive how we work and who we hire. You will see these values ingrained in how we support our customers, work with team members, build our products and in the work environment we’ve created.

  • Customer Success:  Always delight our customers.
  • Trust: Rely on each other.
  • Integrity: Do the right thing, every time.
  • Collaboration: Share resources and work together.
  • Innovation: Keep creating solutions and finding better ways.
  • Inclusion: Support a diverse community where we all belong.
  • Accountability: Be responsible for your success and failure.

We believe our people are our greatest asset, and our unique culture gives employees the opportunity to make an impact everyday. We give our employees the freedom and resources they need—backed by our culture of collaboration and diverse thought—to continue innovating and breaking new ground. We hire talented people with a wide range of skills and experiences who are eager to tackle some of today’s most challenging problems.

At Workiva, you’ll enjoy:

  • Fantastic Benefits: With coverage starting day one, choose from competitive health, dental, and vision plans on the largest physician networks available.
  • Casual Dress: Workiva has a casual work environment, most people wear jeans to the office.
  • Involvement: Ability to participate in Employee Resource Groups, (Women in Tech, Women in Sales, Ethnic Diversity, Veterans, Rainbow (LGBTQ), Remote Employees, Caregiving) Volunteering, Company wide celebrations, and more
  • Work-life Balance: We have competitive PTO, VTO and Parental Leave. We encourage employees to spend time enjoying life outside of work.

Learn more:

Learn more:

Workiva is an Equal Employment Opportunity and Affirmative Action Employer.  We believe that great minds think differently.  We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression genetic information, marital status, citizenship status or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email

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Posted on

May 24, 2021