Senior Global Marketing Manager

Senior Global Marketing Manager


Summary

The Senior Global Marketing Manager provides both strategic leadership and hands on participation in demand generation efforts across a variety of channels which may include digital advertising, social media, SEO/SEM, digital marketing, content marketing, and account-based marketing. This role is focused on acquiring high-quality leads and the creation of actionable opportunities for sales follow up. The Senior Global Marketing Manager maintains oversight on all marketing programs aimed to generate leads and sales-ready opportunities; measures success and ROI of global business objectives; and communicates results and recommendations. 

Responsibilities

  • Works closely with all parts of the Marketing team as well as cross functional team integration
  • Ensures that all global marketing campaigns align with the strategic goals of Workiva
  • Builds, drives, optimizes, and scales digital marketing campaigns for organizational initiatives
  • Analyzes programs for performance insights that inform continuous improvement activities
  • Drives and improves the current lead generation methods and process, and continually finds new ways to improve creation and conversion of incoming leads & existing leads.
  • Defines and monitors key performance indicators regarding website visitors, traffic, and activities to appropriate stakeholders. Recommends opportunities for improvement to impact lead generation and funnel progression.
  • Communicates and provides direction to internal and external teams
  • Manages, coaches and guides employees, consultants and external vendors
  • Encourages a culture where employees are highly motivated, energetic, respected and enthusiastic
  • Develops strategy and leads teams within Global Demand Generation to design and drive demand generation
  • Drives execution in the following channels: digital advertising, social media, SEM/SEO, account-based marketing campaigns, and digital asset creation
  • Researches and executes on all aspects of a marketing campaign including: venue selection, collateral, event logistics, staffing, activation, targeting structure, budget management, ad creation & content assist, social posts, keyword research and execution
  • Leads communication with sales team

What You’ll Need
Education  

  • Undergraduate Degree or equivalent combination of education and experience in a related field.

Experience:

  • 8 years of demand generation experience
  • 3 years of digital marketing experience
  • Previous experience in a B2B SaaS company preferred
  • Experience with Marketo, Drupal and Salesforce preferred

Skills:

  • Knowledge of web analytics tools, advertising platforms, social media platforms, event activations, integrations, and multichannel campaign measurement
  • Excellent verbal, written, and interpersonal communication skills
  • Passion for products, marketing and discovering new ideas to meet market needs
  • Excellent analytical skills
  • Experience with multi-channel digital media strategy, A/B and multivariate test design, optimization and ROI
  • Expert understanding of 1st, 2nd, and 3rd party audience data, including data partnerships in the programmatic space
  • Proficiency in digital marketing tools such as Google Analytics, Google Adwords, Apple Search Ads, Facebook Ads manager, etc.
  • Strong leadership skills with the ability to lead, motivate and drive management teams to deliver world class services and high impact results
  • Self-motivated and action-driven with the ability to execute and follow-through
  • The ability to work successfully in a rapidly changing environment is necessary

Apply through the link below: https://workiva.wd1.myworkdayjobs.com/en-US/careers/job/Ames/Senior-Global-Marketing-Manager_R1644-1

Skills

Posted on

April 28, 2021