Principal Product Marketing Manager- Growth Solutions

Principal Product Marketing Manager- Growth Solutions


As a Principal Product Marketing Manager, Growth you’ll be accountable for driving the growth of emerging use cases and solutions globally, from concept to launch. The ideal candidate will be a full stack product, solution, or growth marketer with a passion for building go-to-market strategies from the ground up. We’re looking for an executor with an entrepreneurial spirit who thinks differently about product marketing and growth.


  • Be the GTM leader for building new markets and launching new solutions at Workiva
  • Serve as the right hand for our growth solutions team and drive use case, solution, and business model strategies and critical metrics to measure success
  • Drive high impact use case and solution launches to demonstrate innovation in the market and ultimately drive revenue growth
  • Develop cohesive, outcomes-oriented launch plans and be accountable for the performance of new use cases and solutions in market
  • Drive the messaging and positioning strategy to accelerate the growth of emerging use cases and solutions globally
  • Partner with internal cross-functional teams including sales, marketing, R&D, customer success, and operations take new use cases and solutions to market
  • Collaborate with other marketing teams to develop and execute cross-functional go-to-market discussions and actions through launch
  • Develop compelling and easy to understand content for sales, marketing, customer success, operations and others including messaging guides, presentations, sales training, competitive content, whitepapers, FAQs and other collateral
  • Drive customer, market, and competitive research to guide positioning, messaging
  • Package insights to inform and influence our growth roadmap and find product market fit
  • Define our ideal customer profiles across emerging solutions, including upsell and cross-sell targeting and ensuring our sales team is well equipped to win deals
  • Generate data-driven hypotheses for improving marketing performance, design and execute A/B tests, and help go-to-market teams separate signal from noise
  • Set clear and measurable metrics, and foster a “test and learn” approach to continually improve performance
  • Take on substantial go-to-market decision-making authority with an understanding of the consequences in terms of impact to our customers and our business

What You’ll Need


  • B.A./B.S. degree in marketing, business, or similar area of study preferred
  • MBA or MA or equivalent scope of experience preferred

  • Ability to communicate at all levels of an organization from the buyer and end user to executive management.
  • Successful track record collaborating and influencing cross-functional leadership teams
  • Exceptional data and analysis skills
  • Proven skills to identify new and better ways to drive the business
  • Extraordinary listening, communication, and program management skills

  • 8+ years of experience in roles relating to marketing, product marketing, and growth
  • Experience in the technology and/or SaaS sector preferred
  • Track record of building high growth marketing programs
  • Experience launching new products, use cases, and solutions globally
  • Experience in finance and accounting, audit, consulting, or financial services
Travel Requirement

  • Up to 25% travel

Learn More


Posted on

November 30, 2021