Digital Paid Media Strategist

Digital Paid Media Strategist


Requirements 

  • 2+ years of paid search/SEM marketing experience desired (agency experience a plus)
  • Ability to analyze data and trends to continually optimize media accounts for efficient ROI
  • Deep experience with Google Ads and Bing Ads (certifications strongly preferred)
  • Strong understanding of various Google tools including Google Analytics and Google Tag Manager
  • Keyword research and experience estimating campaign size and budget
  • Detailed report creation for paid campaigns
  • Excellent interpersonal skills, including strong written and verbal communication skills
  • Strong attention to detail, problem-solving, and time management skills
  • Strong initiative/self-motivated individual with a strong desire to succeed. “Can Do” attitude a must
  • SMM Experience (Social Media Ads) a plus
  • SEMrush (or equivalent software) experience preferred
  • Bachelor’s Degree or higher education

Responsibilities

  • Plan, design, and build highly scaled paid search, display, and video ad campaigns across multiple platforms
  • Monitor and manage multiple client campaigns as they relate to program goals and objectives
  • Proactively expand and improve ad campaigns based on research and client business needs
  • Provide ongoing analysis of campaigns, visibility, and traffic metrics
  • Conduct keyword research and additions to new and existing campaigns
  • Conduct ad-copy adjustment and testing according to best practice
  • Manages landing page optimization and tracking URLs
  • Provide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy team
  • Perform competitive search analysis
  • Assist in the development of ongoing departmental strategies and processes

To apply please email your resume and cover letter at jobs@globalreach.com

Skills

Posted on

April 28, 2021