Digital Marketing Lead

Digital Marketing Lead


Ames, IA – Full Time

Job Posting: 9/22/2022                                  FLSA Status: Salaried, Exempt

Location: Ames, IA                                          Supervisory: No

Team:  Sales and Marketing                           Reports to: Content Marketing Manager

 

Responsibilities

  • Develop our digital customer engagement strategy, which includes planning, execution, and analysis of digital channels and initiatives including SEM, Paid Social, Display, Video, Web, and other digital media
  • Lead and build out digital expertise and resources starting with one direct report and agency partners
  • Own and evolve customer-facing digital properties including Agleader.com and campaign landing pages
  • Work collaboratively with Content Marketing and Sales teams to identify and design targeted marketing campaigns to drive awareness and growth in key opportunity regions and product lines
  • Execute effective customer journey and lead generation programs to drive qualified opportunities to our dealer network via Salesforce and other digital platforms
  • Contribute to the go-to-market strategy for new products and features and respond quickly to regular updates
  • Produce key performance metrics for digital properties and campaigns in alignment of marketing and business objectives
  • Stay on top of digital trends and best practices to continually evolve our customer experience into the future
  • Perform other duties as assigned

Qualifications & Skills

  • Bachelor’s degree
  • 5+ years hands-on experience in digital marketing, media or creative agency, digital brand strategy, social media, media planning, etc.
  • Working knowledge of digital marketing campaign management, web design, social media, and emerging digital media trends
  • Strong prioritization and time management skills, experience in an agile environment a plus.
  • Agriculture, software, or technology industry experience a plus.

 

Read More Here

Skills

Posted on

December 2, 2022