Content Marketing Manager

Content Marketing Manager

Ames, IA – Full Time

Job Posting: 12/8/2022                                              FLSA Status: Salaried, Exempt

Location: Ames, IA                                                      Supervisory: Yes

Team:  Sales and Marketing                                       Reports to: Marketing Manager


  • Lead a team of creative professionals, inspiring them to their best work and personal growth.
  • Own the content and media strategy to identify opportunities to bring awareness to the Ag Leader brand and tell the Ag leader story.
  • Work collaboratively with product and sales experts to identify strategic messages and content opportunities that drive overall product adoption, new product and feature education, and customer engagement.
  • Map customer journeys to technology adoption and build strategic marketing campaigns that reflect a keen understanding of our target audiences.
  • Develop high-quality multi-media content for owned and paid channels.
  • Conduct brand and market research and develop strategies to showcase the Ag Leader brand and differentiate Ag Leader in the market.
  • Support our global business through collaborating with each regional office to develop localized content strategies and support execution.
  • Follow content marketing trends and monitor and analyze the performance of new and existing content, adjusting and revising as needed.
  • Travel approximately 30%.
  • Perform other duties as assigned.

Qualifications and Skills

  • Bachelor’s degree
  • 10 years professional experience in similar marketing, agency or product roles
  • 5+ years as a people leader of creative professionals
  • Extensive understanding of agriculture, experience with precision technology a plus
  • Experience with marketing automation tools like Salesforce or equivalent solutions (e.g., Marketo, HubSpot, etc.)
  • Proficiency with various content production tools including social media platforms, Adobe Creative Suite, Canva, WordPress, etc.
  • While most of your team is US-based, you will work with regional teams around the globe on content strategies, so international marketing experience is helpful.
  • Work in agile environment a plus

Read more here.


Posted on

February 13, 2023

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