Ames, IA – Full Time
Job Posting: 12/8/2022 FLSA Status: Salaried, Exempt
Location: Ames, IA Supervisory: Yes
Team: Sales and Marketing Reports to: Marketing Manager
Responsibilities
- Lead a team of creative professionals, inspiring them to their best work and personal growth.
- Own the content and media strategy to identify opportunities to bring awareness to the Ag Leader brand and tell the Ag leader story.
- Work collaboratively with product and sales experts to identify strategic messages and content opportunities that drive overall product adoption, new product and feature education, and customer engagement.
- Map customer journeys to technology adoption and build strategic marketing campaigns that reflect a keen understanding of our target audiences.
- Develop high-quality multi-media content for owned and paid channels.
- Conduct brand and market research and develop strategies to showcase the Ag Leader brand and differentiate Ag Leader in the market.
- Support our global business through collaborating with each regional office to develop localized content strategies and support execution.
- Follow content marketing trends and monitor and analyze the performance of new and existing content, adjusting and revising as needed.
- Travel approximately 30%.
- Perform other duties as assigned.
Qualifications and Skills
- Bachelor’s degree
- 10 years professional experience in similar marketing, agency or product roles
- 5+ years as a people leader of creative professionals
- Extensive understanding of agriculture, experience with precision technology a plus
- Experience with marketing automation tools like Salesforce or equivalent solutions (e.g., Marketo, HubSpot, etc.)
- Proficiency with various content production tools including social media platforms, Adobe Creative Suite, Canva, WordPress, etc.
- While most of your team is US-based, you will work with regional teams around the globe on content strategies, so international marketing experience is helpful.
- Work in agile environment a plus