Associate Director, Marketing, Gram-Negative Antibiotics: HCP Strategy and Customer Engagement Marketing Lead (CEML)

Associate Director, Marketing, Gram-Negative Antibiotics: HCP Strategy and Customer Engagement Marketing Lead (CEML)


Key responsibilities include, but are not limited to, the following:

  • Lead overall HCP brand strategy development by leveraging key market, customer, and competitive insights to inform and deliver a brand strategy in order to maximize business opportunities.
  • Drive understanding of customer needs and journey mapping to ensure an integrated customer journey map to develop and create the desired customer experience.
  • Work with the overall marketing team to identify brand opportunities for all targeted customers and work with the DETs to develop campaigns aligned to prioritized opportunities
  • Lead teams in prioritizing key business opportunities and the development of KPIs.
  • Ensure customer experience feedback optimizes ongoing and future brand campaigns and is integrated into future brand strategy.
  • Use a test & learn approach, and interpret data in order to optimize tactical and media strategy on a rolling basis
  • Ensure media plans are strategically aligned and deployed on time

Position Location: Upper Gwynedd, PA or Virtually based

Position Qualifications:

  • Required: BA/BS
  • Preferred: MBA

Required Experience and Skills:

  • BA/BS degree
  • A minimum of 2 years Pharma/biotech experience OR a minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required
  • Strong written/verbal communication skills as demonstrated through experience in strategy &  marketing business case communication, sales interface, direct customer engagement and/or sales presentations
  • Requires up to 10% travel

Preferred Experience and Skills:

  • Master’s degree/MBA degree
  • Experience in the hospital segment, within an infectious disease therapeutic area
  • Experience in a highly regulated environment (with medical/legal review processes)
  • Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
  • Ability to define, gather, and analyze information, opportunities, and threats in the external environment including from competitors, policies and other market forces
  • Competitive and scenario planning

Apply through the link below;

https://jobs.merck.com/us/en/c/marketing-jobs

Skills

Posted on

April 28, 2021