Senior Marketing Specialist – Customer Equity

Senior Marketing Specialist – Customer Equity


The Sr. Marketing Specialist, Customer Equity is responsible for the management and maintenance of customer equity programs within the Global Demand Generation team. This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities, and increasing loyalty and retention.

What You’ll Do:

  • Assist the Global Demand Generation and sales teams in meeting business objectives through customer advocacy initiatives
  • Manage the development of a comprehensive library and facilitate distribution of customer success stories, including quotes, videos, case studies
  • Maintain a database of customer champions and Workiva advocates that can be used as a resource for various outputs and initiatives; continually and proactively recruit new customer advocates
  • Develop a Customer Equity pipeline of references that aligns with gaps and needs of equity pieces within the organization
  • Act as the central point of contact for internal stakeholders and external customers
  • Ensure customer feedback and resulting initiatives are shared throughout the organization, prioritized, and acted upon
  • Champion the voice of customer in internal discussions
  • Provide analytics for key stakeholders, including quarterly and annual reports to identify testimonial opportunities and deepening customer relationships
  • Facilitate lead progression through the coordination of reference calls, and distribution of customer validation content via HighSpot
  • Execute the 12-month Customer Equity GTM plan and assist in managing the Customer Equity budget under the guidance of Sr. Director of Multi-Channel Marketing
  • Initiate a consistent feedback loop with sales and marketing including email updates on new customer equity pieces added to Highspot

What You’ll Need:

  • 4+ years relevant experience at a technology company or services-based business, with success in a customer-facing role
  • Bachelor’s Degree in Marketing, Advertising, Business Administration, or an equivalent combination of education and experience.
  • Self-motivated with strong propensity for action, results and continuous improvement
  • The ability to work successfully in a high-energy, fast paced, rapidly changing environment is necessary
  • Exceptional organizational skills with the ability to multitask and manage multiple processes, programs, and procedures simultaneously while working under pressure to meet deadlines
  • Ability to influence at multiple levels in various departments
  • Ability to build and maintain strong relationships, internally and externally
  • Track record of managing cross-department initiatives and delivering intended results, on deadline
  • Excellent verbal/written communication & presentation skills; exceptional listening skills
  • Proven problem-solving skills and business acumen
  • Demonstrate strong understanding of Wdesk as a platform, and how it’s used across customer’s reporting ecosystems
  • Demonstrated ability to translate company-wide initiatives down to the program level and manage programs to accomplish organizational goals
  • Ability to gain technical and product knowledge through partnership with Product Management, Product Marketing, and interactions/conversations with customers
  • Ability to travel up to 30%
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Posted on

July 12, 2019